Keeping Rooms Busy

Services

Our service is as unique as the hotels we represent

Innroads Group represents lifestyle and luxury hotels in the leisure sales market. Based in Miami and New York, our team has over 40 years of combined experience in hospitality sales. Working closely with leadership at each hotel, we focus on growing market share and building awareness in the U.S.-based travel industry community. We use our expertise to develop and carefully execute a tailored leisure market strategy, and we act as an extension of the sales department.

Services we offer

We offer a number of customized services including pre-opening sales efforts on a project basis for a new hotel or a conversion. Additionally, we will conduct an in-depth evaluation of the hotel’s transient sales position and develop strategies to make “innroads.”

Specifically, our experienced team will deliver the following services:

  • Cultivate client relationships in the leisure market
  • Develop and solicit potential partnerships to include luxury travel management companies, retail travel agencies, and wholesalers
  • Present partners to travel advisors, key industry professionals and product managers in the United States
  • Represent partners at travel industry trade shows and sales events
  • Assist in contractual negotiations and execute contracts
  • Assist in consortia and travel management companies annual rfps
  • Organize familiarization trips and hotel visits
  • Review account production and establish ongoing target lists
  • Support the development of sales strategies and market pricing
  • Review all client marketing materials and assist in brochure and co-op submissions
  • Assist in the development and distribution of promotions based on need periods
  • Work closely with all related hotel departments
  • Liaise with the partner’s tourism organization